How to Bring Your Restaurant Profits to the Boil!
The 39 ideas to promote your restaurant listed in this book are examples of how you can do exactly what the headline claims, “promote your restaurant and increase your profits”. This list is not intended to be a definitive list, there are many other ways to promote your business. But by reading this, your mind will be stimulated to explore other, similar or alternative ways of increasing your sales and profits.
There are only a very small percentage of restaurants that can claim to be busy every night or lunchtime they are open. If you are one of the vast majority that are not, but would like to be, then this book is for you.
The 39 Steps to Restaurant Success brings you innovative and inexpensive ideas to reach your potential market and get your Restaurant name known.
Just how do you generate publicity and awareness on a small budget? Professional marketing consultants and advertising agencies are expensive, most small restaurants just don’t have the financial resources to employ them. So what are the alternatives?
I have combined my experience of Restaurant Ownership with the marketing knowledge I have gained from my academic studies to bring you the 39 answers in this book. All the ideas are easy to implement. They are all written in a simple, easy to understand way. They all use established marketing principles, and are tailored to the needs of you the restaurant owner or manager. They assume no previous marketing knowledge. Most of the ideas can be implemented immediately at little or no cost. They are designed for small restaurants operating on limited resources, though they are all applicable to restaurants of all sizes.
Your future success hinges on your creativity, both in the kitchen and in your generation of new marketing ideas. Everything listed is relatively inexpensive to implement. Most only cost time and thought. Just as importantly most can be implemented today. With the tools and ideas in this book, you have no excuse not to promote and develop your business or businesses.
If you can successfully implement some of the ideas in this book you will be well on the way to increasing your customer base and generating additional profits to secure the longer term success of your restaurant.