Customers Focused Web Strategies
Customers Focused Web Strategies - by Peter Kearney
Do You Know How to get more customers without more traffic? Learn how to double your customers without doing more marketing. Impossible? Not at all....see how here!
Doubling your customers without doing more marketing - is it possible?
OK, so you have read the marketing books about how to get traffic to your site and you've used some or all of what you've learnt. But what happens when they visit your site. Maybe they go on your mailing list, if you have one, maybe they buy or maybe they do nothing at all and never return.
Industry statistics indicate the average web site converts a maximum of 1% of visitors to customers. That's not many when you consider how much work you have to do to get them to your site.
Imagine if you could increase your conversion ratio from 1% to 2 %, that's 100% increase in your revenue or to 5%, which is a 500% increase in your revenue with no extra marketing costs.
What are the tricks to increase your visitor to customer buying ratio without spending megabucks on sophisticated CRM (customer relationship management) solutions.
The e-commerce industry is awash with new services and hype about eCRM and vCRM. IDC Worldwide estimated that by 2003, US$90 billion would be spent on CRM initiatives for the very purpose of increasing visitor to customer ratio's.
This report is about helping you to understand and implement the secrets of converting visitors to customers without spending megabucks. It makes you aware of the simple steps you can take to make your web business profitable. Here is a small sample of some of the tricks you will learn:
How to use free research techniques to create customer focus
How to choose the most appropriate Internet Business model to prepare for customers
How to choose the features for your web site that make it customer focused
How to constantly mould your web site into customer focus using low cost profiling tools
How to build profiled email addresses from your web site
How to use low cost services to drive targeted traffic to your site;
How to use online giveaways to create customers not freeloaders
What are the typical hot buttons for an Internet customers
How to build credibility into your site to get visitors in a buying mood;
The customer friendly design elements ignored by most web sites;
How to use interactivity to create repeat customers;
How to use automated product fulfillment to get customers now;
How to increase your price and make it sound like a bargain;
How to use premiums and guarantees to get visitors to your order from;