Million Dollar Memberships
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Million Dollar Memberships
The Secrets Behind Building A Multi Million Dollar Empire With Membership Websites
Simon Hodgkinson, Jeremy Gislason and Terry Telford recently recorded a tell-all TeleClass that showed attendees how to create a multi-million dollar empire with membership websites. The following excerpts were taken directly from the TeleClass.
You're about to:
Learn the secret to successful brainstorming and planning
Discover how to roll out a successful prelaunch
Witness the inner workings of a successful launch
Brainstorming And Planning
Just to correct you, Terry, it was $1.7 million in 7 days.
When it comes to the brainstorming and planning, the first thing is, we have a good knowledge of the market place. Jeremy and I spoke to people who have lost hundreds of thousands of dollars marketing and promoting to markets they weren’t familiar with. People that are incredibly successful in their own businesses and their own market went somewhere they didn’t know, they hired knowledge and it just did not work.
I think that’s one thing that’s been a real advantage for us, we have a good knowledge of the marketplace, because in reality we are our own customer. If you are you’re own customer, it gets you fifty percent of the way you need to be to brainstorm, because you know you want and by default, what the market wants.
I sell products online, Jeremy sells products online, we know what the problems are and we now what the issues are that affect our work. The people in our market place are affected by the same issues we are. I know if something’s not working for me, or if there’s something that I need for my business, there’s a very good chance there’s going to be big demand for it.
What we do is not rocket science. We sell information of physical products online or use the internet to promote offline products. That’s all there is to it. If something is not working for me, I know its not working for thousands of people out there. That’s a great start. Know the market place.
But intuition can be risky. The key thing is, listen to your customers. We ran a big survey a little while ago. 3,500 people took part in the survey and gave us valuable information about the market. They were doing the same thing as we were. They were selling products online. So we asked how we could help them. What didn’t they have in their businesses? What did they need? What did they want to learn? How much money they make? How much money they want to make? What caused them the biggest problems? All those sorts of questions.
The first part of the survey was multiple choice, the second part was open ended questions like tell us what you want, if you could have anything, what would it be. And literally we sat down for nearly a month and read through all of the answers and picked up ideas. At that point, I don’t think anyone had done a survey that got such a great response. That was gold for us. We listened to the customers, listened to the market place, and listened to what people were complaining about.
The easiest formula for creating a product is, find problems that a lot of people are complaining about and provide the solutions to the problem. That’s a great way to start a brainstorming session.
Going back to working with a partner, Jeremy and I bounce ideas off each other all the time. If I get a great idea, I tell Jeremy and he either says, wow that’s a great idea or you know Simon that’s crap. And I go away sulking and the day after I realize he was right.
What Jeremy does though is, he says if you do this, this and this it might work. So we said we knock ideas between each other backwards and forwards. And ultimately it’s a great way of brainstorming, rather than sitting there with your pencil and a notepad and just thinking of ideas on your own.
It’s also important to bounce ideas off people in your marketplace, people that know what you’re talking about. Sometimes I say things to my wife and I just get a blank look. You’ve got to talk to people in your market place. Talk to your customers and if you have a business partner bounce ideas around with them.
That’s how we came up with the software that made up the main part of MME3. We gave our customers the software we were using to run our membership sites.
I know a lot of marketers who wouldn’t have dreamed of giving away their prize technology or the secret software, but it’s the best thing we could offer. And it brought in $1.7 million.
So the big pay off was by sharing and giving a great value. The problem we had initially was the software was custom built for the application we use it for. But we realized not everybody would want to do what we did. People need more flexibility and more control. I bought software and membership style management systems in the past and it was not flexible enough. So we had to reconfigure the software so people could use it for different things.
While we were redesigning things, Jeremy and I were like two kids opening the front door of the sweet shop, because we had a very good program behind us so that was a bonus. We sat down and we brainstormed how we could make it fantastic.
Now six months down the road, it’s a whole lot better than it was in June. In six months time, it will be better still and six months on, it will be better still and that’s because we listen to what people want. We have a forum for members and we recently polled members to find out what plug-ins they wanted for future releases. We have a suggestion box built right into the software. If you would like to submit an idea it comes to a control panel on our site and we get to read through all those and see what things people want. Then Jeremy and I discuss things with the programming team and that’s how it works. It’s a joint effort. I think that’s the big thing, two big things I would say is listen and brainstorm with business partners and groups of marketers that you have put together. Ask your customers what they want. If you ask people what they want, they will tell you willingly and you learn from that.
If you have a really good pre-launch, you can basically just put up an order button and people will buy it and you don’t need good sales copy. But during the planning stages, plan how you can somehow provide value to everybody out there in your target market. Some kind of value or content to get attention. You can give away free reports, free books, movies, audios, all kinds of stuff. But it has to be good stuff. You can’t just give away a free report that’s 5 pages long and is a sales page for your product, that’s no good. You’ve got to give actual content.
That was one thing we did during the planning. We thought, how can we give away free content, we made a free report that we released, we made preview movies. Simon made some really cool videos about what you could do with the software. I think that was the big factor in a lot of people’s decisions, because they saw these videos and it had the wow factor. And the goal of that was to show people what it could do.
The goal of the mastermind series audios releasing them as a tips series was not so much to get the image of buying an audio series, but more the mindset. We didn’t want people who were not entrepreneurs to buy MME 3. We wanted serious people who were going to buy it and use it for their businesses. Use the product for their businesses and actually be serious about it.
We wanted to help people with their mindset. All the customers got the entire 10 volume set. Each audio was 1-2 hours long. And it’s just solid content. There’s no selling at all in those audios, it’s solid content for people to listen to. And on top of that, we even had videos made to show people, step by step how to resell them. We basically put together different p