Beating The Super Store To The Customer Book
BEATING THE SUPERSTORE TO YOUR CUSTOMER; Creating the Effective Marketing Communications Plan for YOUR Small Business by Mark Dahl $29.95
This is a 120 page workbook with NINE detailed appendixes and an extensive bibliography of recommended marketing and advertising books.
Reading this book will give you every tool you need to:
• Differentiate your business from the competition
• Do the essential market research at little or no cost
• Develop a Branding Campaign to Position your business to win
• Segment, Target and Reach your best prospects
• Develop your Marketing Communications Budget
• Schedule your Marketing Communications Plan…and MORE
ABOUT MARK DAHL
Mark owns Accountable MARKeting, a full service marketing communications firm located in Columbia, MO. Mark has 26+ years experience, including extensive national travel working with small business owners. Mark’s four-hour workshop- A CLEAR AND PRESENT DANGER- based on this book, receives high praise from business owners each time it’s presented.