Four Tips for Virtual Teams
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Most of you either have been or will be participating in or leading a virtual NPD team of professionals, designers, and developers. Today, even “non-virtual” teams, which may be co-located in the same building, largely communicate by electronic means (1). Unfortunately, 50% of virtual teams fail to meet their goals due to an inability to manage the risks associated with dispersed and decomposed work (2). Failures are attributed to long distances, differences in time zones, cultural differences, poor working relationships, difficulties in communication, lack of trust, low accountability, ineffective organization structures, and reliance on individual contributions (3) .
In this paper, we offer four tips to improve the productivity of virtual or dispersed teams.