The Sales Playbook
The Most Common 100 Scenarios Every Sales Person Faces and What to Do About Them
Have you ever felt that you weren’t quite ready to make a sales call? Or have you ever felt anxious in that important sales call you’re about to make?
And did you ever think about how your “anxiety” comes through to the prospect? Well, it does come through and it does matter.
And what that translates to for you is that I’ve heard all the problems you have in communicating your value to clients and prospects.
- “How do I handle it when the customer says…” or
- “What do I say when the prospect claims to have ….?”
- “How should I react when…?”
What Others Have Said
“I use the Sales Playbook constantly. I’m in long-cycle high value selling and I run into prospects that don’t behave the way I’d like the to. If I feel stuck, I refer to the table of contents, and can quickly find a key idea or two that applies. The Sales Playbook gives me great confidence in my ability to handle complex issues that can arise in the sales process.” –Chris Wirthwein, 5MetaCom